Professional Experience
BASF India Ltd.
Head – Business Excellence, Projects & Institutional Sales
Jul 2024 – Present
Tools: Salesforce, SAP S/4HANA, Power BI, AI Dashboards
- Operational Excellence: Enhanced customer focus 200%; built CXO compliance dashboards
- Team Leadership: Led cross-functional teams across sales, projects, institutional accounts
- Governance: Created BIS certification framework; enabled CRM customer lifecycle
- Digital Transformation: Implemented AI-powered dashboards for real-time decision-making
Head – EP South Asia | Japan Integration
Jul 2023 – Jun 2024
~$100M | 11% Growth
- Semiconductor Focus: Strengthened APAC collaboration for semiconductor supply chain surfactants (wafer cleaning, precision coating, etching)
- Operational Excellence: Built CXO dashboards for churn & SLA; embedded compliance dashboards adaptable to semiconductor FAB governance
- Team & Market Expansion: Led Japan integration; optimized distribution across South Asia
- Strategic Execution: Delivered 11% growth in mature $100M market
Regional Manager Automotive
Apr 2016 – Jun 2022
EP: $20M→$70M (25%) | PU: $35M→$45M (5%)
- Market Expansion: Removed 25-year legacy agents; built direct OEM relationships
- Team Leadership: Led cross-functional teams across sales, technical, supply chain
- Operational Excellence: Localized global products; cut VOC emissions via reformulation
- Cost Optimization: Reduced cost to serve 0.5%; streamlined distribution
Regional Manager – North & East India
Feb 2011 – Mar 2016
$3M → $30M (60% CAGR)
- Market Expansion: Built 100% clean business from scratch; won 60–100% market share
- Team Building: Recruited, trained & led 15+ member sales & technical team
- Operational Excellence: Built OEM relationships (Maruti, Hero, Honda); reduced sales cycle 30%
- Strategic Execution: Established distribution network across 8 states